Plumbwright blog

TCPA basics for plumbing companies using AI calls and texts.

The Telephone Consumer Protection Act draws a sharp line between operational texts (confirmations, dispatch) and marketing texts (review asks, promotions). Its consent and opt-out rules apply any time a system dials or texts a customer's number — whether the voice on the other end is a person or an AI.

The rest of this post covers what “documented consent” looks like for a small plumbing shop in practice, where the Do-Not-Call scrub fits into the flow, and how an AI receptionist should be configured out of the box to stay on the conservative side of the line.